The brief asked us to create a visual identity for O-Wind, introduce it to the public and suggest ways in which they could drive engagement. Additionally, we were asked to suggest a sponsor for the turbines, and demonstrate how this sponsorship might come to life.

Every year Dyson Creative run a design brief, usually this brief is centred around the latest Winner of the James Dyson Award - given for Inventions that solve problems and do good for the world. In 2023 the winners were O-Innovations with their product named O-Wind, the worlds first omnidirectional wind turbine - it can harvest winds from all directions simultaneously. It’s compact spherical design means it is able to be placed in spaces where previously wind turbines could not, such as within built-up cities. Their tall buildings cause chaotic winds which happens to be the perfect environment for these turbines to thrive - a major step towards generating clean energy in urban environments which have the greatest energy consumption.  O-innovations have aspirations of their turbines ‘O-Wind’ being in every major city globally.

       Find out more hereOur approach was centred around the ‘O’ that was a constant in both the product and parent company names. This allowed us to create a versatile visual identity that was future proof identity that aligns with their goals. We explored how we could showcase the USP of harnessing omnidirectional winds visually for the Logo. To introduce the turbines to the public, the logo is used to frame the environments it will then inhabit and paired with playful & engaging copy.

Our sponsor suggestion of RedBull was born from the link of energy. With their massive global presence, it offers O-wind multiple opportunities to reach large audiences whilst also allowing Redbull to offset some of their emissions. With over 12 Billion cans sold a year, messaging on packaging is a great opportunity for both parties to share their messages and efforts towards greener choices. We also suggested some RedBull themed turbine designs that could be strategically placed surrounding their sporting involvements, e.g.  F1 racetracks - where chaotic winds are prevalent.