✦ Copy Writing
✦ Campaign
✦ Creative Strategy
✦ Brand Collaboration
✦ Social Media
✦ Meg Mardon
An Unlikely Brand Collaboration That Excites New Audiences: HelloFresh & Amazon Prime are joining forces to make cooking a new and exciting experience for Gen Z with Fresh Content - Recipe boxes from your favourite films, for the ultimate movie night in.
Only 33% of Gen Z believe that they are skilled cooks, often opting for unhealthy snacking or takeaways. With drinking culture on the decline, Gen Z now prefer to stay in over going out, but find it hard to choose what content to watch. This partnership brings together the worlds of food and film to encourage at home fresh meals with recipes from films, elevating both dinner time and evening entertainment.
OOH
Socials
Touchpoints
Functional