✦ Brand strategy
✦ Art direction
✦ Copywriting
✦ Illustration
✦ Brand Guidelines
✦ Meg Mardon
✦ Edward Paxton [Photography]
Working alongside Meg, we developed a cohesive brand identity that brought together every aspect of Kerrie’s business under one name. The new identity blends elegant typography, a rich and meaningful colour palette, and a series of custom illustrations that complement the mythical-inspired themes in her work. We created a mini-guide that helped carry this visual language across multiple platforms including print, packaging, social media, and a refined website, ensuring a seamless brand experience at every touchpoint.
Through thoughtful brand strategy, art direction, and storytelling, we helped shape a visual identity that truly reflects Kerrie’s craft and vision. The rebrand has not only unified her presence under a single name and positioning, but also strengthened her connection with her audience - allowing her jewellery to speak even more powerfully to the stories it tells.
The visual identity is rooted in storytelling & myths, drawing on the historic narratives and symbolism that inspire Kerrie’s work. With a modern and elegant twist, it is designed to work across multiple platforms as showcased below.
“It has been such a joy to work with Meg and Eathan on rebranding my jewellery business over the last few months and I can't recommend them highly enough. They have been transparent and clear with timeframes and deliverables throughout with excellent communication, not to mention the extremely high quality of the work and ideas produced. I felt entirely heard in my vision for what I wanted and I feel that it really shows in the end result. I am so pleased. Thank you both for your time and commitment to my project and I won't hesitate to use you again in future.”
A few words from Kerrie:
“It has been such a joy to work with Meg and Eathan on rebranding my jewellery business over the last few months and I can't recommend them highly enough. They have been transparent and clear with timeframes and deliverables throughout with excellent communication, not to mention the extremely high quality of the work and ideas produced. I felt entirely heard in my vision for what I wanted and I feel that it really shows in the end result. I am so pleased. Thank you both for your time and commitment to my project and I won't hesitate to use you again in future.”
“It has been such a joy to work with Meg and Eathan on rebranding my jewellery business over the last few months and I can't recommend them highly enough. They have been transparent and clear with timeframes and deliverables throughout with excellent communication, not to mention the extremely high quality of the work and ideas produced. I felt entirely heard in my vision for what I wanted and I feel that it really shows in the end result. I am so pleased. Thank you both for your time and commitment to my project and I won't hesitate to use you again in future.”
Kerrie Hutchinson is a jewellery maker based in Cornwall whose work is deeply inspired by mythical history and storytelling. As she entered a new chapter in her craft, she sought a brand identity that would reflect her artistic vision - one that felt timeless, evocative and unique.
Working alongside Meg, we developed a cohesive brand identity that brought together every aspect of Kerrie’s business under one name. The new identity blends elegant typography, a rich and meaningful colour palette, and a series of custom illustrations that complement the mythical-inspired themes in her work. We created a mini-guide that helped carry this visual language across multiple platforms including print, packaging, social media, and a refined website, ensuring a seamless brand experience at every touchpoint.
Through thoughtful brand strategy, art direction, and storytelling, we helped shape a visual identity that truly reflects Kerrie’s craft and vision. The rebrand has not only unified her presence under a single name and positioning, but also strengthened her connection with her audience - allowing her jewellery to speak even more powerfully to the stories it tells.
The visual identity is rooted in storytelling & myths, drawing on the historic narratives and symbolism that inspire Kerrie’s work. With a modern and elegant twist, it is designed to work across multiple platforms as showcased below.
Working alongside Meg, we developed a cohesive brand identity that brought together every aspect of Kerrie’s business under one name. The new identity blends elegant typography, a rich and meaningful colour palette, and a series of custom illustrations that complement the mythical-inspired themes in her work. We created a mini-guide that helped carry this visual language across multiple platforms including print, packaging, social media, and a refined website, ensuring a seamless brand experience at every touchpoint.
Through thoughtful brand strategy, art direction, and storytelling, we helped shape a visual identity that truly reflects Kerrie’s craft and vision. The rebrand has not only unified her presence under a single name and positioning, but also strengthened her connection with her audience - allowing her jewellery to speak even more powerfully to the stories it tells.
The visual identity is rooted in storytelling & myths, drawing on the historic narratives and symbolism that inspire Kerrie’s work. With a modern and elegant twist, it is designed to work across multiple platforms as showcased below.