Verdant Brewery | 10 year Anniversary Lightbulb Design
✦ Packaging Design
✦ Motion
✦ Promotional Marketing
Creative Team
✦ Eathan Aktion
Part Time | 1 month | 2024
As part of a project in partnership with
Verdant Brewery. Falmouth University students were invited to Re-Imagine, Rejuvenate or Remix one of their 5 classic
designs for their 10 year anniversary. The brief also asked us to consider promotional materials as well as ways to drive customer engagement surrounding the new design and occasion.
My response was a ‘minimal re-imagining’ of their Lightbulb design.
As it was for their 10 year anniversary, I felt my designs should offer something different to what what had come before. I tried to portray a sense of luxury and sophistication to commemorate reaching this milestone. The design features 10 rings - a nod
to the anniversary.
I am delighted that Verdant have decided to use my Lightbulb
design on a Limited Edition cask version of their Lightbulb
Extra Pale Ale as part of their anniversary celebrations.
Keep an eye out for my Lightbulb design over the coming
months!
Read more about the project here Watch more about the project here
Outcomes
Process
Set of 5
Although my response started with the Lightbulb design, I decided to apply my idea and approach to the other 4 classic drinks - creating a full set of 5 designs.
Minimalist, geometric and abstract, they worked well as a set yet still had enough uniqueness to confidently stand alone as their own design and beverage.
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