Verdant Brewery  |  10 year Anniversary Lightbulb  Design



✦  Packaging Design
✦  Motion
✦  Promotional Marketing
Creative Team

✦  Eathan Aktion

Part Time  |  1 month  |  2024



As part of a project in partnership with Verdant Brewery. Falmouth University students were invited to Re-Imagine, Rejuvenate or Remix one of their 5 classic designs for their 10 year anniversary.  The brief also asked us to consider promotional materials as well as ways to drive customer engagement surrounding the new design and occasion.

My response was a ‘minimal re-imagining’ of their Lightbulb design. 
As it was for their 10 year anniversary, I felt my designs should offer something different to what what had come before. I tried to portray a sense of luxury and sophistication to commemorate reaching this milestone. The design features 10 rings - a nod to the anniversary.
I am delighted that Verdant have decided to use my Lightbulb design on a Limited Edition cask version of their Lightbulb Extra Pale Ale as part of their anniversary celebrations.

Keep an eye out for my Lightbulb design over the coming months!

 Read more about the project here  Watch more about the project here






Outcomes






Process







Set of 5


Although my  response started with the Lightbulb design, I decided to take the same style and idea of commemorating 10 and apply it to the other 4 classic drinks to create a full set of 5 designs. 
Minimalist, geometric and abstract, they worked well as a set yet still had enough personality to stand alone as their own design and beverage.